Be native:films

Communicating your brand and message in a different language isn’t just about translating. It in involves understanding a deep culture often defined by hundreds if not, thousands of years of tradition. As part of our #BENATIVE short film series, we’re highlighting different countries and must-know doing business tips.

China

With more than one billion people in population, China can be overwhelming at first, especially if you’re from a smaller city or country.

The population figure alone serves as a foundation to insight on the behavioural attributes of the Chinese market; how the Chinese receive informati…

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Japan

Japan is home to one of the world’s largest cities.

In fact, Tokyo ranks fourth out of 40 major cities in the Global Power City Index. As a result, Japan is ultra modern, progressive and extremely accommodating to outsiders.

Yet, it finds a way to keep its ancient traditions and values it holds dearly very much alive…

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China

With a population of over 1 billion, this figure alone serves as a foundation to insight on the behavioural attributes of the Chinese market. Learn more