Communicating your brand and message in a different language isn’t just about translating. It in involves understanding a deep culture often defined by hundreds if not, thousands of years of tradition. As part of our #BENATIVE short film series, we’re highlighting different countries and must-know doing business tips.
With more than one billion people in population, China can be overwhelming at first, especially if you’re from a smaller city or country.
The population figure alone serves as a foundation to insight on the behavioural attributes of the Chinese market; how the Chinese receive informati…
Japan is home to one of the world’s largest cities.
In fact, Tokyo ranks fourth out of 40 major cities in the Global Power City Index. As a result, Japan is ultra modern, progressive and extremely accommodating to outsiders.
Yet, it finds a way to keep its ancient traditions and values it holds dearly very much alive…
With a population of over 1 billion, this figure alone serves as a foundation to insight on the behavioural attributes of the Chinese market. Learn more